Impact of Green Business, Agripreneurship, and Innovation of the Robusta Coffee Agribusiness Supply Chain in Semarang Regency

Abstract

Semarang Regency's potential agro-climate is quite suitable for growing Robusta coffee, including high rainfall, an altitude of 400-1000 meters above sea level, gentle to hilly topography, alluvial and latosol soil types, and air and soil humidity between 80-90%, which should be utilized to stimulate coffee development. robusta. The purpose of this study is to establish a link between the development of green business practices, optimization of agricultural entrepreneurship potential, and strengthening innovation to support the robusta coffee supply chain and its influence on the development of robusta coffee commodities in Semarang Regency. This study applies to qualitative descriptive approach designed to provide flexibility in obtaining in-depth information from primary sources to discover the substance of the phenomenon. The results of the study show the influence of the implementation of green economics, agripreneurship  and innovation which results in 5 (five) aspects of optimization based on the literature, namely the existence of circular economic transformation, increasing competitive advantage, changes in the psychosocial mental attitude of business actors, efficiency of the robusta coffee commodity supply chain, and the development of a holistic business model. If optimization is carried out at least in the next decade, there will be an increase in economic value of more than 158% when compared to business as usual.

Keywords: agripreneurship, green economics, robusta coffee, Semarang Regency.