Analysis of Coastal Green Product Services Quality Toward Customer Loyalty, With Intervening Variable Customer Satisfaction

Authors

  • Rr.Dyah Eko Setyowati University of Hang Tuah 2 Indonesian Business School
  • Sri Kartikasari University of Hang Tuah 2 Indonesian Business School
  • Chasan Azhari University of Hang Tuah 2 Indonesian Business School
  • Dian Ananta University of Hang Tuah 2 Indonesian Business School

Abstract

This study aims to determine whether Coastal Green Products have an influence on Consumer Loyalty. Coastal green products referred to in this study are furniture and interior products for household needs, which are produced from processed marine waste around the coastal areas of Surabaya and Sidoarjo, East Java. The population is not known with certainty, so using the Slovin formula, 100 respondents were obtained. Sampling was done in writing, respondents filled out a questionnaire using a Likert scale. Data processing was done with SMART PLS because it has an intervening variable, namely consumer satisfaction. From the results of data processing, the following discussion was obtained. Coastal Green Products have a significant direct influence on Consumer Loyalty. Service Quality has a significant direct influence on Consumer Loyalty. Consumer Satisfaction has a direct influence on Consumer Loyalty. Coastal Green Product and Service Quality have an indirect influence on Consumer Loyalty.

Keywords: Coastal Green Product, Service Quality, Customer Loyalty, Customer Satisfaction, Sustainable Coastal Business.

Downloads

Published

2026-09-27

Issue

Vol. 1 No. 1 (2026): International Conference IDEABI & BRIDA Central Java 2026

Section

Articles